Foreign strategy must match overall group objectives; concept of ‘membership' varies The Endocrine Society has members in 122 countries—in fact, about 40 percent of its 18,000 members are outside the U.S., and the group is transitioning to a truly global organization. Among the advantages enjoyed by the $32 million-revenue, Washington, D.C.-based professional group is the top-notch reputation of its publications, including peer-reviewed journals. "Any organization wants to lead with its strength, and our strength is content and advocacy," CEO Barbara Byrd Keenan said. But a recent initiative in the developing nation of Peru shows that the Endocrine Society's overseas… Read More